“Women today have been negatively hypnotized, to believe that pregnancy and birth are bad things: Terrifying and painful. At BRA, we know this doesn’t have to be the case, and our Mentor’s guide women, from conception to post birth with baby. We help make parents comfortable and confident in their ability to give birth peacefully and to become happy, reassured parents. ”
Cheryl MacDonald, BRA founder
What is BRA?
Birth ROCKS Academy (affectionately known as BRA,) was created by Cheryl MacDonald, founder of multiple-award winning global women’s yoga franchise YogaBellies. Cheryl and her team of birth and baby professionals, Nicola Bradley (Nurse midwife, Birth ROCKS Mentor, Baby Massage Instructor and HypnoBirthing practitioner) and Lisa Logan (Swedish and Perinatal Massage Therapist, Perinatal Yoga Teacher and Baby Massage Instructor) have come together, to create the Birth ROCKS Academy. Our award-winning, accredited and insurable training courses, mean that our mentors are confident and safe, working with parents and infants.
BRA in the Press
Cheryl’s birth mentoring and perinatal yoga teaching, have been featured on BBC Two Dragons’ Den and also ITV’s This Morning with Holly Willoughby and Philip Schofield. She has been working with pregnant and birthing women for over ten years (including Birth ROCKS sessions with celebrities such as Kimberley Walsh from Girls Aloud) and has trained extensively in antenatal education, birth hypnosis and perinatal yoga, amongst other holistic therapies. BRA has featured in publications such as HELLO!, OK!, The Practising Midwife, The Green Parent, Juno, Mother & Baby Magazine and much more.
“Many women are unable to enjoy those special early days with their baby as they need to go back to a full time job. The majority of mums, don’t want to be away from their baby and are unable to attend courses to train for something new, and don’t want to invest a lot of money. If baby is young, they may be unsure of how much time or effort they can really commit to their work, but they REALLY want to help other women and mothers at this most amazing time of their lives!!
I created BRA so that every woman has that opportunity. There is no commitment required to undertake a BRA training course, and often it’s a great way to test the water to see if working for yourself, is the right choice for you. You may even just want the knowledge and plan to teach at a later date or not at all. The whole point is that BRA makes high quality birth and baby professional training, easy to access, affordable and available to all right now.”
Our world recognised birth preparation qualification, enabling you to work with expectant parents in your area as a Registered Birth ROCKS Mentor (RBRM.) We offer training and accreditation which you can undertake from your living room right now! We currently offer training courses in the following, with more to follow:
The only bespoke birth preparation programme for mum and her birth partner. Our mentor’s work with parent to work towards a positive yet realistic birth. We believe that one size doe NOT fit all, and using a tool kit of hypnobirthing, natural pain relief and comfort techniques – suited exactly to mums requirements and personal coping style – we work towards the most exciting day of mums life.
Our unique parent craft educator course, Baby ROCKS sessions are our nurture and care workshop for new parents to help them prepare for life with a new baby.
For Mum… Birth ROCKS Pregnancy Massage
Our pregnancy massage training course. If you are already a qualified Swedish massage therapist you can do our ‘add on’ training online. We also offer full Guild of Beauty Therapy accredited live Swedish massage training if you need this too.
For Baby… Baby ROCKS Infant Massage
Our baby massage instructor training. Become a fully qualified baby massage instructor and run rewarding, fun and therapeutic classes for mum and baby in your area. There are no ‘deadlines’ on your coursework or pressure to teach, so you really can undertake our training in your own time. BRA supports YOU and what you want from life.
This is our complete birth and baby professional training package. Our Birth ROCKS® Angel package is our package for those who wish to offer a complete birth and baby mentoring and care package for mummies and will be awarded the title, Birth ROCKS® Angel. Birth ROCKS® Angels are recognised as experts in the field of pre and post natal therapy and mentoring.
The Angel package includes training in Birth and Baby ROCKS® and also our Birth ROCKS Massage training accredited by The Guild of Beauty Therapists.